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Affiliate-Marketing

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Here's a detailed exploration:

History

The concept of affiliate marketing can be traced back to the late 1980s. The first known affiliate program was launched by PC Flowers & Gifts in 1989, where William J. Tobin used the term "affiliate marketing" to describe the system where companies would pay a commission to referrers for sending customers. However, the model gained significant traction with the inception of the internet:

How It Works

The process of affiliate marketing involves several key components:

Here’s how the process generally unfolds:

  1. An affiliate promotes a product through unique links or promotional codes.
  2. When a potential customer clicks on these links or uses the code, they are tracked via cookies or similar technology.
  3. If the customer makes a purchase, the affiliate earns a commission based on the agreed-upon terms.

Types of Affiliate Programs

Benefits and Challenges

Benefits:

Challenges:

Current Trends

Modern affiliate marketing has evolved with technology:

Sources

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